Nurturing sustainable tourism in New Zealand (Aotearoa) means appreciating its beautiful landscapes, diverse ecosystems, and rich Māori culture. As New Zealand’s tourism industry grows, there’s a heightened awareness of the need to protect and restore the natural wonders that attract millions of visitors each year. What sets New Zealand apart in its commitment to sustainable practices is its unique approach, heavily influenced by Māori principles and worldviews.
Kaitiakitanga, a Māori concept woven into New Zealand’s identity, champions the guardianship of the land. This ethic lays the groundwork for New Zealand’s distinctive take on sustainable tourism, which highlights the interconnectedness of nature and all living things. Everyone, from visitors to tourism operators and residents, is encouraged to actively protect and conserve New Zealand’s ecosystem. This stewardship mindset underpins various initiatives, such as native reforestation projects, carbon offset programs, and waste management strategies.
On the North Island, James Beckett, the director and owner of Manawa Tours, exemplifies kaitiakitanga through indigenous-guided experiences. James isn’t just a tour guide; he’s a storyteller who shares Māori culture and values. For him, the connection to the land is profound. It’s about more than just visiting beautiful places; it’s about sharing stories, culture, and values with visitors. When people tour with James, they walk in the footsteps of his ancestors. He emphasizes treating the land as a treasure, taking only memories and leaving only footprints.
Manawa Tours offers more than sightseeing; it provides an immersive experience from an indigenous perspective. James underscores that seeing the land as a living being nurtures a sense of responsibility to care for it. His commitment to sustainability goes beyond showcasing the land to fostering a cultural responsibility. Manawa Tours bridges cultural gaps, deepening travelers’ understanding of Māori values and New Zealand’s delicate ecosystem.
Manawa Tours serves as a stellar example within New Zealand’s broader sustainable tourism efforts. The indigenous perspective, rooted in guardianship, encourages travelers to rethink their relationship with the environment. Tourism providers like Manawa Tours are dedicated to educating visitors about the cultural and ecological importance of their destinations. By embracing indigenous values and promoting greater indigenous representation, they offer a richer, more meaningful travel experience.
On the South Island, Tiaki Tours embodies a similar commitment to sustainable tourism, guided by Māori principles. This boutique, family-run tour company maintains a personal touch by keeping groups small, ensuring an authentic ‘Kiwi experience.’ Tiaki Tours is founded on the principles of manaakitanga (hospitality), kaitiakitanga, and whanaungatanga (kinship). Their approach goes beyond conventional travel.
Tiaki Tours exemplifies manaakitanga by showing deep care for their guests. Embracing kaitiakitanga, their guides act as stewards of New Zealand’s natural ecosystem, fostering a strong connection between travelers and the environment. With a focus on sustainability, Tiaki Tours offers eco-friendly transport, localized travel, regenerative planting, carbon tracking, and partnerships with like-minded companies.
Tiaki Tours also honors the original inhabitants of New Zealand, inviting travelers to become part of a story that merges cultural heritage with the land. They acknowledge and respect the tangata whenua, the land’s original people, fostering a deep sense of gratitude and connection among travelers.
Veronika Vermeulen is the Director of Aroha New Zealand Tours Ltd., offering 100% tailored journeys and private guided luxury experiences in New Zealand since 2000.